Author Spotlight

Rick Crawford

Rick Crawford

Rick Crawford is managing partner of Indiana-based RPIA Group LLC, which provides buying and business management assistance to wholesale and retail bakeries. Certified as a Master Baker (CMB) by Retail Bakers of America in 2001, he has also taught Baking Science and Baking Merchandising at Ivy Tech Community College.


About His Book

Opening and Operating a Retail Bakery book cover

Opening and Operating a Retail Bakery

ISBN: 978-1-63434-959-8 | Retail Price: $75.00

For anyone dreaming of launching a successful baking enterprise, the steps needed to transform that dream into reality are critical. Opening and Operating a Retail Bakery, written by industry veteran and Certified Master Baker Rick Crawford, offers readers 37 years of experience by sharing much-sought-after and proven strategies to open a bakery, along with keys to successfully operate it.

Opening and Operating a Retail Bakery is an indispensable guide that focuses on practical implementation rather than abstract theory, breaking down required tasks into easily adaptable templates that can be customized to the reader's personal experiences and professional goals. Crawford's access to best practices among hundreds of owner/operators and the best companies in the industry gives this book a unique combination of knowledge, experience, and resources.

The tools, advice, coaching, and best practices revealed in this book are currently employed in more than 85 companies and 500-plus retail locations, making Opening and Operating a Retail Bakery a must have resource for everyone from baking and pastry students to seasoned bakers and pastry chefs—essentially, anyone with the hunger, drive, and entrepreneurial spirit to profitable own and manage a bakeshop.


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